The Science of Beauty

Backed by Clinical Research

Peer-reviewed studies from leading research institutions confirm what our viewers have long experienced: Moving Art's cinematography produces measurable, sustained recovery from stress.

"Awe is the feeling of being in the presence of something vast that transcends your current understanding of the world. It is the quieting of the self." Dacher Keltner, Professor of Psychology, UC Berkeley
68%
Stress Reduction
40%
Lower Cortisol
2x
Creative Thinking
University of Pennsylvania shield
University of Pennsylvania
Penn Center for Neuroaesthetics · with University of Turin

Aesthetic Nature Films Promote Recovery From Stress

183
Participants across two controlled experiments
<5 min
To measurable heart-rate reduction

Wearable biometrics captured significant reductions in heart rate and skin conductance while viewing Moving Art films, indicating sustained parasympathetic (rest-and-recovery) activation far beyond what unaided rest could produce.

"Physiological measures detected the effects of nature exposure even when self-report measures were not sensitive enough to capture them."Penn Center for Neuroaesthetics
Pacific Neuroscience Institute
Pacific Neuroscience Institute
Providence Saint John's · Frontiers in Psychiatry, 2023

Nature-Themed Therapy Shows Promise for Alcohol Use Disorder

14wk
Major reductions in alcohol use
↓ BP
Significantly lower cardiovascular stress

When paired with psilocybin-assisted therapy, Moving Art's Visual Healing films lowered blood pressure, eased patients into treatment, and supported lasting reductions in alcohol use, safely, and without interfering with the therapy.

"Visual Healing has potential to reduce the cardiovascular risks of psychedelic therapy and assist patients in feeling more relaxed and prepared."PNI Research Team

Already deployed at UC San Diego Health, UT Dallas, and partner institutions, with an active research collaboration at UC San Francisco. Moving Art content has been involved in clinical trials at UCSF, UCSD, Pacific Neuroscience Institute, UPenn, and The Center for Brain Health.

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